Our founder, Safi Graauw, a self-taught director and cinematographer with an academic background in earth sciences was invited for his first podcast for By Association. A podcast by Maurice Ajanaku and Michel Wongsomenawi where we discuss creative endeavours whilst enjoying a bottle of wine. His mission? To steer the commercial world towards sustainable and purpose-centric practices.

Follow the link to listen to the full episode, as we chat about the importance of storytelling and cultural connections, and be sure to follow them on Spotify so you don’t miss upcoming episodes with fellow creative disrupters.

By Association Podcast: Safi Graauw

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