Safi Graauw
Safi believes film was never meant to be mediocre. Nor to be an easy copy-paste. It should document the exceptional, introduce a new perspective – and, who knows, make a change along the way. Therefore, he sees himself as a vehicle that helps to get stories out there that add something positive to the world.
His purpose-led way of working is rooted in his master’s degree. While studying Earth Sciences, Safi noticed how important messages got lost in incomprehensible academic lingo and scientific jargon. Why not opt for language everyone could fathom, so that crucial information would actually reach and be understood by more people?
With his masters degree in hand, he became a storyteller. Led by his beliefs, Safi doesn’t work from aesthetic, medium or form. The message is leading. And all the rest should serve that story. But whatever he makes, whatever his goal, Safi aims to break with the expected, creating unique films that stick.



Acknowledgements
Berlin Music Video Awards 2023
Jayway – Around You
Nominated: Best Director
Netherlands Film Festival 2022
Koeriers (Web Series)
Shortlist: Best Dutch Debut Films
Hashtag Awards 2022
Koeriers (Web Series)
Category: Best Online Series
Lovie Awards 2021
Campaign: Omroep Zwart
Categories: Diversity, Equity and Inclusion
Gold Lovie
3x Dutch Creativity Awards 2021
Campaign: Omroep Zwart
Gold Spin Ring, Bronze Lamp and Silver Lamp in categories:
Influencer & Brand Partnership, Social Content, Strategy
Esprix Awards 2021
Campaign Omroep Zwart
Silver in Media, Entertainment & Communications
Dutch Creativity Awards 2020
Campaign Young Capital – We Give Work
Finalist in Category: Music, Photography
Genootschap der Reclame 2019
Safi Graauw
Won – Jonge Haan 2019
Most promising talent in Dutch advertising
Art Directors Club Netherlands
Dutch Creativity Awards – Category: Craft
Member of Jury – 2021
Art Directors Club Netherlands
Dutch Creativity Awards – Category: Impact
Member of Jury – 2020
The Best Social Media
The Best Social Awards – Category: Diversity
Member of Jury – 2019
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