Safi Graauw

Safi believes film was never meant to be mediocre. Nor to be an easy copy-paste. It should document the exceptional, introduce a new perspective – and, who knows, make a change along the way. Therefore, he sees himself as a vehicle that helps to get stories out there that add something positive to the world.

His purpose-led way of working is rooted in his master’s degree. While studying Earth Sciences, Safi noticed how important messages got lost in incomprehensible academic lingo and scientific jargon. Why not opt for language everyone could fathom, so that crucial information would actually reach and be understood by more people? 

With his masters degree in hand, he became a storyteller. Led by his beliefs, Safi doesn’t work from aesthetic, medium or form. The message is leading. And all the rest should serve that story. But whatever he makes, whatever his goal, Safi aims to break with the expected, creating unique films that stick.

Acknowledgements

Netherlands Film Festival 2022
Koeriers (Web Series)
Shortlist: Best Dutch Debut Films

Hashtag Awards 2022
Koeriers (Web Series)
Category: Best Online Series

Lovie Awards 2021
Campaign: Omroep Zwart 

Categories: Diversity, Equity and Inclusion
Gold Lovie

3x Dutch Creativity Awards 2021
Campaign: Omroep Zwart 

Gold Spin Ring, Bronze Lamp and Silver Lamp in categories:
Influencer & Brand Partnership, Social Content, Strategy

Esprix Awards 2021
Campaign Omroep Zwart 

Silver in Media, Entertainment & Communications

Dutch Creativity Awards 2020
Campaign Young Capital – We Give Work

Finalist in  Category: Music, Photography

Genootschap der Reclame 2019
Safi Graauw

Won – Jonge Haan 2019 
Most promising talent in Dutch advertising

Art Directors Club Netherlands
Dutch Creativity Awards – Category: Craft

Member of Jury – 2021

Art Directors Club Netherlands
Dutch Creativity Awards – Category: Impact

Member of Jury – 2020

The Best Social Media
The Best Social Awards – Category: Diversity 

Member of Jury – 2019

Work

Contact

Culture & Purpose with an aesthetic twist

Relationships between brands and consumers demand a respectful dialogue.

I present a culture and purpose driven approach to content and aim to steer advertisement  and consumption towards diversity and sustainability

Commercial

VIGICS
www.VIGICS.com

DWIGHT GROOT
DWIGHT(@)VIGICS.COM

SOPHIE VICTORINE
SOPHIE(@)VIGICS.COM

vigics-logo-white

Narrative

HEAT X HEAT
www.HEATXHEAT.com

LUC DE KOCK
LUC(@)HEATXHEAT.COM

MERLE KELLER
MERLE(@)HEATXHEAT.COM

Screenshot 2021-10-01 at 08.48.19

© 2012 – 2023  CAVEMEN