Safi believes film was never meant to be mediocre. Nor to be an easy copy-paste. It should document the exceptional, introduce a new perspective – and, who knows, make a change along the way. Therefore, he sees himself as a vehicle that helps to get stories out there that add something positive to the world.

His purpose-led way of working is rooted in his master’s degree. While studying Earth Sciences, Safi noticed how important messages got lost in incomprehensible academic lingo and scientific jargon. Why not opt for language everyone could fathom, so that crucial information would actually reach and be understood by more people? 

With his masters degree in hand, he became a storyteller. Led by his beliefs, Safi doesn’t work from aesthetic, medium or form. The message is leading. And all the rest should serve that story. But whatever he makes, whatever his goal, Safi aims to break with the expected, creating unique films that stick.